Director Business Development
To be frank, meeting with your team was a bit like business therapy.
If we don’t solve this problem, I’m not even certain we’ll have a viable business.
What I really need help with is sleeping better at night.
I’m not certain we have anyone on our team today that can engage with the new markets we have to serve.
Today, we still work with the customer of yesterday. We need to figure out ‘who cares’ for tomorrow.
WHAT ARE YOU BEST AT?
What do you do better than anyone else that someone will pay you more for?
Not everyone is your customer. Can you identify, quantify, segment and target those that are?
WHAT’S YOUR STORY?
Decisions are emotional. How do you translate your position into a message that shows you care about the same things your customers do?
WHERE DO YOU TELL IT?
What’s the most efficient and impactful way to get your customers’ attention?
IS THE PATH CLEAR?
Is your sales channel to the customer the right one? Do they have the training, the tools and the passion to deliver your value?
How will you know it’s working or not working? Either answer will help. What won’t is not knowing and doing nothing about it.